Business valuation

Speak to the people who know about business valuation. We have been doing it for more than 20 years with thousands of happy clients. We specialise in the valuation of small and medium size operating companies in South Africa.

“Suitegum is the authority on small business valuation”

If you’re looking for information on business valuation, you have come to the right place.
Suitegum has been in the business of valuations of SMEs in South Africa since 2001.

Our members have spent even longer sweating over its many aspects.

  • the pricing of businesses for sale
  • negotiating around prices of businesses to buy
  • winning arguments on price in hundreds of negotiations

“We live for business valuation”

We learn from business valuation commissions every day. We keep studying business valuation concepts across industries. We write about business valuation for our clients and their negotiating opponents.


When Facebook bought Instagram for $1 billion we scratched our heads, and wondered “why”, with the rest of humanity. But when they bought Whatsapp for $19 billion we had to fend off puzzled clients wanting to know why their online affiliate websites weren’t valued at the same multiple. This is a true story!


In 20 years we have constantly upgraded our software and the techniques for finding value for our clients, while allowing them to see how a potential asking price for their businesses will change with time and strategies.

Business valuation QUESTIONS

We have so many answers for you on this website. We continue to dispel the myths of business valuation with straight forward facts.

Business valuation WORKINGS

You have questions about the working of business valuation. Are you looking for business valuation formulas?

Business valuation ARTICLES

We keep adding to our business valuation articles. Right now we are busy rewriting articles written as far back as 2006. 

Get started

Business valuation requires immersion in the subject, across industries, sizes, and applications. This is a good place to start.

Some helpful tools

These should be helpful as you learn how to value your business.

We conduct considered, bespoke, reasoned

Business Valuations

specific to South African companies of all sizes in all industries

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